YONEX : You heard it here first. Now follow me to Mustafa.

Before i lose pole position, i, an arbiter of taste and deep, deep style must declare to you " in my wake" fashionistas, that YONEX is the brand to be seen in. Hah! I caught you lot off guard in your vintage Adidas, and urks... Pumas.. hah! Pumas!

YONEX, long the brand of sweaty loser athelets, the brand of choice of people who play a sport that involves something called a shuttle cock, is in the here and now. NOW! You will struggle hard to find much merchandise at the moment, but when you do, the reward will be sweet. Be blown away by the vileness of airbrush effect polo tops, be blinded by the overlay of freeform graphics, hot splattering and the plan/ section and elevations of primitave shapes ( sphere, torus, cylinder, cone ..etc ) The aftermath of the graphic collison is nothing that even deeply ironic european low code high fashion lables can muster.

It happend to Fred Perry, It will happen to Yonex. Watch as i drag the brand kicking and screaming out of the Singapore Badminton Hall and into the queues at Velvet. Watch as they tie up with Hussein Chalayan. or Giordano.

YOU HEARD IT HERE FIRST.

Flambé!~